August, 2020 Master's Blog Archive
The Masters blog archive from August, 2020 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.
With slim margins on prescriptions, independent pharmacy owners strive to maximize the profit on their front-end products. But by strategically selling select front-end items at below cost, pharmacies can actually grow their business. These below-cost items are called loss leaders,…Read More