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January, 2022 Master's Blog Archive
The Masters blog archive from January, 2022 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.
Are 90 Day Prescriptions Better for Adherence?
Nonadherence to medication is a major problem in healthcare. Studies have shown an average of a 50% nonadherence rate, with numbers reaching 80% in the treatment of some conditions. This poor adherence rate isn’t just bad for pharmacies, it’s estimated…
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Is Your Pharmacy’s Appearance Hurting Your Business?
Are you losing customers from the appearance of your pharmacy? If your store looks unkempt, dimly lit, or is showing signs of wear and tear, you could be losing customers without realizing it. Retail data shows customers make snap judgements…
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