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Content Categories COVID-19 UpdatesIndustry NewsMarketing MattersMasters NewsUncategorized
Feb 17, 2022

Administer Injectables—Get More Customers

Marketing Matters

It’s no secret how easy it is for independent pharmacies to lose patients. Big box chains can often offer a one-stop shopping experience customers crave, in addition to hyper-competitive pricing. This is why independent pharmacies need to look for every angle and service they can provide to procure new patients and keep them coming back. One often overlooked service—administering injectables. 

In most states, pharmacists are allowed to administer injectables. This service, especially for long-acting antipsychotics, is one many psychiatrists are eager to hand off to another provider. By making contact with local psychiatrist practices and letting them refer their patients to your pharmacy, you can easily add a steady stream of new customers. Once there to receive their injectables, building a relationship with them and having them transfer all their prescriptions to your pharmacy should be an easy sell and an even easier win for your business. 

Not all states allow pharmacies to administer injectables, and some require a collaborative practice agreement to do so. Check with your state’s pharmacy board for guidance, but in the meantime you can quickly check this chart to see if this simple service is available in your state here.

While many injectables are brand only and don’t represent a big profit for your business, the value of growing your customer base with little effort should not be ignored. Masters also offers an array of injectables with deep discounts—right now for a limited time only while supplies last, we have four vaccines at 5% off WAC, take a look here!

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