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Marketing Matters
Reward Your Loyal Customers
Loyal customers are everything for an independent pharmacy. They are the bedrock your business is built on, and increasing their patronage is paramount to continued success. From recommending your pharmacy to friends and family, to not leaking scripts to chain…
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Is Your Pharmacy Ready for the Holidays?
The holiday season is upon us, and while we look forward to celebrating with friends and family, it’s also an important season for pharmacies to prepare for. With a few things to check off your list, you can be sure…
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Is Your Pharmacy Ready for Summer?
It’s summertime, and that means lots of people are traveling all over the country and abroad. With so many trip details on their minds, sometimes essential items and prescription planning can fall off their radar. But being a proactive pharmacist,…
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How to Handle Negative Google Reviews
We’ve been there. You check your business on Google or get a notification and see someone has left a negative review. It’s easy to feel annoyed or angry, to feel someone is trying to intentionally hurt your business you work…
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Flu Season Is Here—Is Your Pharmacy Optimized?
Flu season is already here, and you don’t know about ‘the best over-the-counter flu medicine’ in your pharmacies? Don’t worry. It’s not too late to ensure your pharmacy accommodates your customers as best you can. According to the CDC, flu…
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Recession Proof Your Pharmacy
A recession has been looming over the United States for a while now, and while experts may quibble over how severe it will be or if we are already in a recession, your pharmacy needs to be prepared regardless. With…
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Google & Your Pharmacy
When you want to find out information for a retail store, what’s the first thing you do? Probably google it right? What happens when you google your pharmacy? Is the information correct? Do you have your business claimed on Google?…
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Train Your Team to Cross-Sell
Not every opportunity for new revenue streams in a pharmacy requires a host of new products, standing up expanded services, or partnering with local facilities for new customers (though those are all great things to be doing!). Sometimes, a little…
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Administer Injectables—Get More Customers
It’s no secret how easy it is for independent pharmacies to lose patients. Big box chains can often offer a one-stop shopping experience customers crave, in addition to hyper-competitive pricing. This is why independent pharmacies need to look for every…
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Is Your Pharmacy’s Appearance Hurting Your Business?
Are you losing customers from the appearance of your pharmacy? If your store looks unkempt, dimly lit, or is showing signs of wear and tear, you could be losing customers without realizing it. Retail data shows customers make snap judgements…
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