Flu season is already here, and do you want to know the best over-the-counter medicine for peak flu season to stock in your pharmacies?
Ene 24, 2023

Flu Season Is Here—Is Your Pharmacy Optimized?

Marketing Matters

Flu season is already here, and you don’t know about ‘the best over-the-counter flu medicine’ in your pharmacies? Don’t worry. It’s not too late to ensure your pharmacy accommodates your customers as best you can. According to the CDC, flu season peaks in February, and this year’s season is poised to be among the worst in recent memory. Beyond making sure you have enough flu vaccines in stock, there are several things you should be doing to make sure your pharmacy is primed for profit during the peak flu season.

First, starting is not too late if you’re not already advertising flu shots. Signs and pamphlets in stores are a good place to start, but they are also easy to ignore. Ensure you and your staff proactively ask customers about their annual flu season shots. Sometimes people need a slight nudge to do the right thing. Especially in an age of misinformation, a qualified expert gently guiding them to the safer decision can make all the difference. Do you have an email list? Be sure you’re reminding them not just about flu vaccines but all the products you have to help with the flu. If your pharmacy is active on social media, make posts about deals you have on various cold and flu-related products.

The Best Over-The-Counter & Prescription Flu Season Medicine:

Prescription Drugs

Tamiflu, Relenza, Rapivab, or Xofluza.

OTC Cold Medicines

DayQuil, NyQuil, Ibuprofen, acetaminophen, oxymetazoline, phenylephrine, and Mucinex.

Your pharmacy should have all of these in stock during this flu season and prominently placed in high-traffic areas of your store. Another area of high margins for cold treatments is supplements. Popular ones with elderberry, vitamin c, vitamin d, iron, and zinc are excellent for treating flu symptoms, especially among specific populations leery of traditional pharmaceuticals.

Bonus Tips: Make Your Pharmacy More Crowded Than Ever In This Flu Season

An often-overlooked area to make your pharmacy more profitable during flu season is the tangential products people seek when dealing with colds and flu. By stocking and advertising the products your customers need most during this season of sniffles, you can ensure your pharmacy stays on a heater during cold and flu season! Tissues, Gatorade, vaporizers, humidifiers, warm socks, tea, cans of soup, lozenges, lotion, neti pots, and heating pads can make your pharmacy a one-stop shop your customers will appreciate.