The Loss Leaders You Want in Your Pharmacy

Marketing Matters
August 20, 2020 By

With slim margins on prescriptions, independent pharmacy owners strive to maximize the profit on their front-end products. But by strategically selling select front-end items at below cost, pharmacies can actually grow their business.

These below-cost items are called loss leaders, and picking the right loss leaders can convince new patients to come into the store and not only buy the discounted item but additional full price products as well.

If you choose the right loss leaders, patients will come in to buy the discounted product and then purchase full price products that will make up for the loss, and then some.