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2023 Master's Blog Archive
The Masters blog archive from 2023 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.
Is Your Pharmacy Ready for the Holidays?
The holiday season is upon us, and while we look forward to celebrating with friends and family, it’s also an important season for pharmacies to prepare for. With a few things to check off your list, you can be sure…
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Quiet Quitting—A Costly Employee Epidemic
You’ve probably heard a new term that’s been going around—quiet quitting. This is the phenomenon of employees not outright quitting a job, but becoming so disinterested and disheartened that they only do the bare minimum. In a retail setting like…
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Helping Mental Health at Your Pharmacy
Mental health issues are on the rise in the United States, and while the causes can be debated, you as a pharmacist are in a position to help your customers, business, and staff with relatively small efforts. Patients struggling with…
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Is Your Pharmacy Ready for Summer?
It’s summertime, and that means lots of people are traveling all over the country and abroad. With so many trip details on their minds, sometimes essential items and prescription planning can fall off their radar. But being a proactive pharmacist,…
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How to Handle Negative Google Reviews
We’ve been there. You check your business on Google or get a notification and see someone has left a negative review. It’s easy to feel annoyed or angry, to feel someone is trying to intentionally hurt your business you work…
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New Generic Launch—Get Advair Generic Now!
The combination steroid and bronchodilator inhaler Advair is now under generic manufacturing via Prasco through a partnership with the brand manufacturer GSK. The inhaler has sold over $938 million in the United States alone to treat asthma, COPD, chronic bronchitis,…
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Flu Season Is Here—Is Your Pharmacy Optimized?
Flu season is already here, and you don’t know about ‘the best over-the-counter flu medicine’ in your pharmacies? Don’t worry. It’s not too late to ensure your pharmacy accommodates your customers as best you can. According to the CDC, flu…
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