2024 Master's Blog Archive

The Masters blog archive from 2024 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.

Reward Your Loyal Customers

Uncategorized

Loyal customers are everything for an independent pharmacy. They are the bedrock your business is built on, and increasing their patronage is paramount to continued success. From recommending your pharmacy to friends and family, to not leaking scripts to chain…

Read More

Generic Myrbetriq Approved & Launched in US

Industry News

The generic form of Myrbetriq has launched in the United States, following a lengthy and still ongoing legal battle from the manufacturer Astellas. A US district court in Delaware filed a report saying manufacturers should be allowed to launch the…

Read More

Ear Cleaning Products & Your Pharmacy

Industry News

Thanks to popular videos on social media like TikTok, ear cleaning products have seen a real boost in demand recently. These products certainly appear to present a possible win for your pharmacy, but how safe and effective are they? Just…

Read More