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Marketing Matters
Grow Your Pharmacy the Right Way
If you’re looking to increase your pharmacy’s profits, you have two main ways to do so: Sell more to the patients you currently have or get more patients to come to your store. Both ways can help you sell more…
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The Loss Leaders You Want in Your Pharmacy
With slim margins on prescriptions, independent pharmacy owners strive to maximize the profit on their front-end products. But by strategically selling select front-end items at below cost, pharmacies can actually grow their business. These below-cost items are called loss leaders,…
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Traditional Marketing that Works for Pharmacy
Non-digital advertising might be on the decline, but it remains essential for a rounded and successful marketing plan. Even as analog marketing’s usage is declining, its effectiveness is rising. Response rates for direct mail are the highest they’ve been in…
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