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2022 Master's Blog Archive
The Masters blog archive from 2022 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.
Recession Proof Your Pharmacy
A recession has been looming over the United States for a while now, and while experts may quibble over how severe it will be or if we are already in a recession, your pharmacy needs to be prepared regardless. With…
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Google & Your Pharmacy
When you want to find out information for a retail store, what’s the first thing you do? Probably google it right? What happens when you google your pharmacy? Is the information correct? Do you have your business claimed on Google?…
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Train Your Team to Cross-Sell
Not every opportunity for new revenue streams in a pharmacy requires a host of new products, standing up expanded services, or partnering with local facilities for new customers (though those are all great things to be doing!). Sometimes, a little…
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River City Merges With Masters Pharmaceutical!
For years River City has operated as a twin sister company of Masters Pharmaceutical—different sales teams with the same backend systems and catalog. Starting October 3rd, we’re sunsetting the River City Pharma brand and having their people unite with Masters…
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Monkeypox: The Virus & Vaccines
Monkeypox has increasingly become a public health concern as cases in the United States have grown rapidly in recent weeks and months. While the disease in most cases is not deadly, it still poses a serious risk to the population…
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Plan B in a Post-Roe World
With the Supreme Court decision reversing Roe V Wade and states implementing or voting on new laws restricting abortion, it’s no surprise there is a sudden increase in the demand for Plan B and other emergency contraceptives on the market….
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Shingles Vaccines at Your Pharmacy
Getting shingles is no laughing matter. Adults who get shingles which is caused by the Herpes zoster virus, can end up with a myriad of symptoms and permanent damage to their body. As a pharmacist, you can help spread awareness…
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OTC Hearing Aids & Your Pharmacy
With nearly 30 million Americans who can benefit from hearing aids, the FDA’s landmark decision to allow for OTC hearing aids is an excellent opportunity to help people in your community. Helping will mean more than simply stocking the devices…
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Help Stop Prescription Drug Abuse
Prescription drug abuse is a serious problem in America. It’s one of the most common ways drugs are abused—people have leftover unused medication just sitting in their bathroom and cabinets ready for the taking. That’s why the DEA sponsors the…
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CBD: What You Need to Know as a Pharmacist
With demand for CBD at record level, pharmacists need to be familiar with the laws, interactions, and best practices to counsel patients interested in CBD products. While proponents of CBD claim a wide array of therapeutic uses, not all have…
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