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2022 Master's Blog Archive
The Masters blog archive from 2022 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.
Chronic Care Management for Your Pharmacy
Would you like to increase your pharmacy’s business, with a low cost and low maintenance investment? Chronic Care Management might be just the thing your pharmacy can do to add another revenue stream while providing critical care to the most…
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How Culturally Competent Care Can Help Health Outcomes
A recent study from the American Psychological Association has found that areas with higher level of racial prejudice correlate to worse health outcomes. These include higher mortality rates, mental health problems, and heart disease. As a community pharmacy, you can…
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LTCs—Your Pharmacy’s Next Win?
We often talk about how a personalized approach can make a big difference in finding and retaining new customers, and that is especially true for the lucrative market of servicing Long Term Care facilities. LTC facilities represent many attractive things…
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Administer Injectables—Get More Customers
It’s no secret how easy it is for independent pharmacies to lose patients. Big box chains can often offer a one-stop shopping experience customers crave, in addition to hyper-competitive pricing. This is why independent pharmacies need to look for every…
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Are 90 Day Prescriptions Better for Adherence?
Nonadherence to medication is a major problem in healthcare. Studies have shown an average of a 50% nonadherence rate, with numbers reaching 80% in the treatment of some conditions. This poor adherence rate isn’t just bad for pharmacies, it’s estimated…
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Is Your Pharmacy’s Appearance Hurting Your Business?
Are you losing customers from the appearance of your pharmacy? If your store looks unkempt, dimly lit, or is showing signs of wear and tear, you could be losing customers without realizing it. Retail data shows customers make snap judgements…
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