The Pharmacy Post

April 23, 2026 Master's Blog Archive

The Masters blog archive from April 23, 2026 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.

For a lot of pharmacies, spring can feel early to think about flu vaccine. But in practice, this is when flu pre-booking is supposed to happen. The simplest reason is that the flu vaccine supply chain starts long before flu...