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The Loss Leaders You Want in Your Pharmacy
With slim margins on prescriptions, independent pharmacy owners strive to maximize the profit on their front-end products. But by strategically selling select front-end items at below cost, pharmacies can actually grow their business. These below-cost items are called loss leaders,…
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NCPA CEO Asks Trump to Fix DIR Fees
ALEXANDRIA, Va. — In a letter to President Trump, National Community Pharmacists Association CEO B. Douglas Hoey says that as part of any efforts on drug pricing, the administration must eliminate back-door fees that insurance companies use to increase drug costs for seniors…
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Is a Lack of Sleep Causing Poor Performance in Your Pharmacy?
Sleep plays a significant role in the normal functioning of the human body. It is vital in health, cognition, and emotion and may affect learning and memory. Generally, sleep is considered to provide optimal benefits only in sufficient amounts, with…
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Traditional Marketing that Works for Pharmacy
Non-digital advertising might be on the decline, but it remains essential for a rounded and successful marketing plan. Even as analog marketing’s usage is declining, its effectiveness is rising. Response rates for direct mail are the highest they’ve been in…
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Pharmacists’ Mental Health Amid COVID-19 is Growing Concern
It’s no secret the COVID-19 pandemic has wreaked havoc on the health of Americans, but mental health has seen a marked decline recently as well. Health care professionals are high on the list of those susceptible to mental health issues…
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Patients Are Unaware of Resources Offered by Manufacturers
A recent survey has shown patients with chronic conditions are eager for additional support services from drug manufacturers. Patients rarely seek out aid from the manufacturer and are unaware of the assistance available. This is also a potential area for…
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