EN 
ES 
2020 Master's Blog Archive
The Masters blog archive from 2020 is the place you can find industry news, news about Masters, and our series to better your pharmacy’s marketing, Marketing Matters. In this archive you’ll always be able to find great resources from the past months. While we keep up-to-date, much of our Marketing Matters series will still be relevant to helping your pharmacy improve its business for a long time. Learn about how to write scintillating copy, how best to utilize social media, paid online advertising with Google AdWords, traditional marketing mediums like print or mail campaigns, as well as how best to brand or rebrand your pharmacy with colors, copy, and the ideas you want to convey with your business.
Don’t Throw It Out—There’s Extra Doses in the Pfizer Vaccine!
The FDA said Wednesday that vaccine administrators can use the 1 or 2 extra doses found in many of Pfizer’s coronavirus disease 2019 (COVID-19) vaccine vials, expanding the supply across the country. The vials are supposed to hold 5 doses…
Read More
Amazon Enters the Pharmacy Market: What Does it Mean For Your Pharmacy?
Online retail giant Amazon today launched Amazon Pharmacy, a new online store offering prescription delivery to customers. The addition of medications to Amazon’s increasingly far-reaching product list started with PillPack, a service the company initiated in 2018 for customers with…
Read More
Grow Your Pharmacy the Right Way
If you’re looking to increase your pharmacy’s profits, you have two main ways to do so: Sell more to the patients you currently have or get more patients to come to your store. Both ways can help you sell more…
Read More
Patients with HIV Rely on Pharmacists for Care During Pandemic
Since the beginning of the HIV epidemic, approximately 33 million people have died from HIV/AIDS and 76 million people have been infected with the virus, according to a virtual session at the National Association of Specialty Pharmacy (NASP) Annual Meeting…
Read More
The Loss Leaders You Want in Your Pharmacy
With slim margins on prescriptions, independent pharmacy owners strive to maximize the profit on their front-end products. But by strategically selling select front-end items at below cost, pharmacies can actually grow their business. These below-cost items are called loss leaders,…
Read More
NCPA CEO Asks Trump to Fix DIR Fees
ALEXANDRIA, Va. — In a letter to President Trump, National Community Pharmacists Association CEO B. Douglas Hoey says that as part of any efforts on drug pricing, the administration must eliminate back-door fees that insurance companies use to increase drug costs for seniors…
Read More
Is a Lack of Sleep Causing Poor Performance in Your Pharmacy?
Sleep plays a significant role in the normal functioning of the human body. It is vital in health, cognition, and emotion and may affect learning and memory. Generally, sleep is considered to provide optimal benefits only in sufficient amounts, with…
Read More
Traditional Marketing that Works for Pharmacy
Non-digital advertising might be on the decline, but it remains essential for a rounded and successful marketing plan. Even as analog marketing’s usage is declining, its effectiveness is rising. Response rates for direct mail are the highest they’ve been in…
Read More
Pharmacists’ Mental Health Amid COVID-19 is Growing Concern
It’s no secret the COVID-19 pandemic has wreaked havoc on the health of Americans, but mental health has seen a marked decline recently as well. Health care professionals are high on the list of those susceptible to mental health issues…
Read More
Patients Are Unaware of Resources Offered by Manufacturers
A recent survey has shown patients with chronic conditions are eager for additional support services from drug manufacturers. Patients rarely seek out aid from the manufacturer and are unaware of the assistance available. This is also a potential area for…
Read More